When you are just starting out in business, you will need to get your branding right if you are to grab customers' attention and succeed. Branding covers all aspects of your business, including your website, the message you express to your audience, and your company logo. Your brand should be consistent, professional and appealing.
Here are five simple tips to help get you started.
Hire a Professional Designer
Many small businesses on limited budgets think that they can't afford to hire a graphic design company for their logos, business cards etc, but can you afford not to?
Think outside the norm and consider using freelance or contractor designers, college students or even crowdsourcing sites. All these options will allow you to have professionally designed material at a fraction of the cost of larger, more established firms and you will also be giving other start-ups a chance.
Use Custom Promotional Products to Market Your Brand
Having gone to the expense of having your logo and other branding materials professionally designed, it's important that you promote your business effectively. One really good way of keeping your brand in the forefront of people's minds it is to offer a range of custom promotional products to your clients.
Promotional items that you might want to consider include:
- note pads
- baseball caps
- car stickers
All these items can be used by your customers on a daily basis, ensuring that they always have your company brand front and centre.
Consistency is Important
Perhaps the most important rule of branding is to keep is consistent and simple across all your material; your website, your logo, business cards and social media platforms. This will make it easier for people to remember your brand and avoids confusion whilst looking professional and smooth.
Let People Make Assumptions from Your Branding
Branding is all about creating an impression. If your office is also your bedroom and you work in jogging bottoms or even your pyjamas, your branding doesn't have to say that! Well thought-out, professional branding can make your company seem like an international corporate player, even if it isn't.
Don't Be Afraid to Update Your Brand
Whilst it's important to remain consistent and not chop and change your brand every few months, you also need to modernise every so often. Small changes can be made which will bring your logo up to date and make it look fresher without losing the impression you've worked so hard to create.
If your small business is to succeed, it's vital that you get your branding and promotional strategy right. Utilise custom promotional products to make the most of the brand you've created. Why not have a chat with a local manufacturer today to see what they could do for your company?