If you go into a place of business for the first time, the initial moments will be spent subconsciously creating your own impression of the facility. You will be working out whether you're comfortable doing business there. These impressions will be augmented – or otherwise – by the first people you meet. Do you consider them to be professional? While many factors will go into the formation of such an impression, the appearance of the salesperson will be vital. This is why it's so important that they wear a name badge. What difference does it make?
Image to the Front
Almost every top-quality business across Australia understands the importance of that first impression. Name badges are a crucial component for the well-dressed, well-groomed company representative and there are good reasons for their use.
Trust and Professionalism
People are almost always defensive when they enter a sales environment. They may expect that they're going to be "sold to" and don't like that, so anything that can put them at ease is good. A name badge exudes an element of trust. It shows that the person is a part of the organisation, as the company name will be prominent. The company will know that there will be an element of accountability and that the salesperson will have the organisation's best interests at heart, in order to try and satisfy the customer.
Furthermore, the more professionally presented the employee, the better the impression created about the company in general. It's all about image and establishing that the organisation is among the best in its field.
On a more individual basis, the fact that the company representative is wearing an identity badge gives them additional reasons to be accountable. They know that they have to provide the best service possible, as that identity is front and centre. As they have to be always on their best behaviour and give the visitor their fullest attention, they are likely to be more productive in the long-term and return higher sales.
First Name Terms
It's also a good idea to give the visitor a first name so that they can interact on a more personal level. Some people do have an issue in remembering names, even after only a short period of time. In this case, it may put the prospect at ease by having that name badge to refer to, so that they can effectively be on first name terms.
When you consider all of these factors, there really is no reason for any organisation to omit the use of name badges, especially if they want to keep ahead of the competition!